{"title":"Matcha","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery Hawa Matcha product is sourced directly from award-winning tea producers across Japan's premier growing regions — Uji, Yame, and Kagoshima. We offer exclusively first flush, spring harvest teas: from smooth, latte-friendly ceremonial blends to single-cultivar matcha that showcases the pure character of individual tea variety.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhether you're making your first bowl of matcha at home or you're a daily drinker looking for something exceptional, our collection is curated to offer something for every palate. Each matcha includes tasting notes, origin details, and producer information so you know exactly where your tea comes from.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNot sure where to start? Our Ceremonial Blend is our most versatile option — a rich, buttery matcha that works beautifully as traditional usucha or a matcha latte. Looking for something distinctive? Explore our single-cultivar options for matcha with a specific terroir-driven personality. Prefer something lower in caffeine? Try our Houjicha Powder — a stone-milled roasted green tea with warm, toasty flavor.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAll orders over $50 ship free within the United States. Subscribe to any product and save 15%.\u003c\/p\u003e","products":[{"product_id":"ceremonial-blend","title":"Ceremonial Blend 100g","description":"\u003cp class=\"p1\"\u003eFor our Ceremonial Blend, we've partnered with Ushijimaさん, a 4th generation, award-winning producer from Yame, Fukuoka. His tea fields are nestled in the mountains of Yame, where the high altitude, foggy weather, and fertile soil develop a sweetness and umami that is characteristic of Yame tea.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eAn exceptionally balanced matcha with a smooth and silky texture, it can be enjoyed as either as a traditional usucha or matcha latte. \u003c\/p\u003e\n\u003c!----\u003e","brand":"Hawa Matcha","offers":[{"title":"Default Title","offer_id":42019037052980,"sku":"YAME-USHIJIMA-BLEND","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/9666\/9748\/files\/ceremonial100g.jpg?v=1753404423"},{"product_id":"houjicha-powder","title":"Houjicha Powder","description":"\u003cp class=\"p1\"\u003eHoujicha is a roasted green tea that is very low in caffeine compared to matcha. While commonly enjoyed as a loose leaf tea, we are excited to offer a stone-milled preparation that can be enjoyed straight or as a latte.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOur exclusive blend is brought to you by award-winning producer Inoue\u003cspan class=\"s1\"\u003eさん\u003c\/span\u003e from Uji, Kyoto. For this particular blend, only first spring harvest tea leaves are carefully picked and slow-roasted to preserve the flavors of the tea.\u003c\/p\u003e","brand":"Hawa Matcha","offers":[{"title":"20g","offer_id":45803432607796,"sku":"UJI-DKT-HOUJICHA","price":18.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":45803432640564,"sku":"UJI-DKT-HOUJICHA-100G","price":48.0,"currency_code":"USD","in_stock":true},{"title":"1kg","offer_id":45803432673332,"sku":"UJI-DKT-HOUJICHA-1KG","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/9666\/9748\/files\/houjichastraight_2.jpg?v=1753407493"},{"product_id":"ceremonial-uji-blend","title":"Ceremonial Uji Blend 20g","description":"\u003cp class=\"p1\"\u003eThis is a rare opportunity to try matcha from an emerging producer. After working many years with renowned tea makers, Inoueさん established his own company in 2020 and quickly gained recognition, winning gold at the 2023 Leafies Awards in the House Blend category. This matcha demonstrates his skill at blending premium teas to create something greater than the sum of its parts. The result is remarkably creamy—even as usucha, it has the texture of frothed milk when freshly whisked.\u003cbr\u003e\u003c\/p\u003e","brand":"Hawa Matcha","offers":[{"title":"Default Title","offer_id":46687191662644,"sku":"UJI-DKT-BLEND","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/9666\/9748\/files\/ujistraight_2.jpg?v=1753407450"},{"product_id":"ceremonial-shizuoka-blend","title":"Ceremonial Shizuoka Blend 20g","description":"\u003cp class=\"p1\"\u003eWe’re honored to introduce an exclusive custom blend, developed in collaboration with producer Osada Tea from Mori-machi, Shizuoka. Tea grown in this region is known as Mori-no-cha, shaped by the pure water from the Ōta river, misty mountain climate, and cool highland air.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNutty and balanced, it’s perfect as an everyday matcha. Enjoy on its own or as a matcha latte.\u003c\/p\u003e","brand":"Hawa Matcha","offers":[{"title":"Default Title","offer_id":46687192612916,"sku":"SHIZUOKA-OSADA-BLEND","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/9666\/9748\/files\/OliviaSienaJune2025_shizuokastraight_2-blue_a83370b4-f714-4346-b3a5-9feedf4c65a0.png?v=1776725583"},{"product_id":"ceremonial-uji-blend-1kg","title":"Ceremonial Uji Blend 1kg","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis is a rare opportunity to try matcha from an emerging producer. After working many years with renowned tea makers, Inoueさん established his own brand in 2020 and quickly gained recognition, winning gold at the 2023 Leafies Awards in the House Blend category. This matcha demonstrates his skill at blending premium teas to create something greater than the sum of its parts. The result is remarkably creamy—even as usucha, it has the texture of frothed milk when freshly whisked.\u003cbr\u003e\u003c\/p\u003e","brand":"Hawa Matcha","offers":[{"title":"Default Title","offer_id":46751645073460,"sku":"UJI-DKT-BLEND-1KG","price":375.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/9666\/9748\/files\/uji1kg.jpg?v=1753405587"},{"product_id":"ceremonial-shizuoka-blend-1kg","title":"Ceremonial Shizuoka Blend 1kg","description":"\u003cp class=\"p2\"\u003eWe’re honored to introduce an exclusive custom blend, developed in collaboration with producer Osada Tea from Mori-machi, Shizuoka. Tea grown in this region is known as Mori-no-cha, shaped by the pure water from the Ōta river, misty mountain climate, and cool highland air.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eNutty and balanced, it’s perfect as an everyday matcha. Enjoy on its own or as a matcha latte.\u003c\/p\u003e","brand":"Hawa Matcha","offers":[{"title":"Default Title","offer_id":46751662932020,"sku":"SHIZUOKA-OSADA-BLEND-1KG","price":265.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/9666\/9748\/files\/OliviaSienaJune2025_shizuoka1kg.png?v=1755714938"},{"product_id":"okumidori","title":"Okumidori 20g","description":"\u003cp class=\"p1\"\u003eOur Okumidori is sourced from a tea farm near the Kirishima mountains, where mineral-rich volcanic soil and subtropical climate enhance the cultivar's complex profile. It \u003cmeta charset=\"utf-8\"\u003edelivers bright vegetal sweetness reminiscent of buttered summer greens, balanced by warm cereal notes and a subtle nutty finish.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Hawa Matcha","offers":[{"title":"Default Title","offer_id":46985055830068,"sku":"KAGOSHIMA-OSADA-OKUMIDORI","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/9666\/9748\/files\/okumidoristraight_2.jpg?v=1753407467"},{"product_id":"discovery-bundle","title":"The Discovery Bundle","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA curated introduction to our matcha and houjicha, the Discovery Bundle gathers three 20g tins: our Ceremonial Uji Blend, Okumidori, and Houjicha Powder.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA creamy blend, a bright single-cultivar, and a roasted houjicha—two from Uji and one from Kagoshima. Tasted side by side, it's the clearest way to see how region, cultivar, and producer shape the flavor.\u003c\/p\u003e","brand":"Hawa Matcha","offers":[{"title":"Default Title","offer_id":47890337628212,"sku":"HAWA-DISCOVERY-BUNDLE","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/9666\/9748\/files\/OliviaSienaJune2025_stack1_cream.png?v=1781016594"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/9666\/9748\/collections\/hawatriostack-Photoroom-Photoroom.png?v=1777611525","url":"https:\/\/hawamatcha.com\/collections\/matcha.oembed","provider":"Hawa Matcha","version":"1.0","type":"link"}